Field notes on SEO, GeoLLM optimization, and the shift from ranked pages to model citations. Written for practitioners.
Traditional SEO ranks pages. LLMs cite passages. Bridging the two requires a new discipline of retrieval-friendly writing and structured evidence.
A concise field guide to the emerging llms.txt standard, with anchor patterns, permission grammar, and a template you can ship today.
A quiet displacement is underway: search volume for high-consideration B2B queries is migrating from Google to conversational retrieval.
AI crawlers have proliferated. Your robots.txt probably hasn't caught up. A brief on the user-agent strings that matter and how to gate them.
Every content team ships URLs the sitemap forgets. We measured the average drift across 400 mid-market sites, and the number will not flatter you.